"Games Gone"

“Games Gone” is a reflection on how far football has travelled from the culture that once surrounded it. Inspired by the individuality, characters and unmistakable personalities that made football feel bigger than the ninety minutes, the design looks back at an era where the game had its own attitude, imperfections and identity.

The imagery represents a time when footballers weren't simply athletes or brands — they were characters who shaped the culture around the game. The central figure, captured in a deliberately raw and unconventional moment, represents the attitude and individuality of an older generation of football.

Today, football has evolved dramatically. The money, media, marketing and global reach have transformed the sport, creating something bigger than ever before — but along the way, some of the character that made the game feel so authentic can feel increasingly distant.

Games Gone isn't simply nostalgia. It's a question: how far has the game gone, and what have we left behind along the way?